Foundry: Case studies /resource-tax/case-studies/ an Ďă¸ŰÁůşĎ×ĘÁĎ, Inc. company Wed, 20 Dec 2023 14:53:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 /wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=32 Foundry: Case studies /resource-tax/case-studies/ 32 32 224324793 Clearwave shortens sales cycles by 20% /tools-for-marketers/clearwave-shortens-sales-cycles-by-20/ Tue, 05 Sep 2023 14:40:38 +0000 /?post_type=resource&p=106971 Clearwave leverages the Foundry ABM platform, intent data, and website personalization to increase pipeline velocity, winning deals faster.

The client

Clearwave, established in 2004, is a comprehensive patient engagement platform that improves profitability, productivity and digital patient access for the healthcare industry. Its product streamlines and automates the patient registration process, enabling healthcare providers to enhance the patient experience, maximize revenue performance, and reduce staff time spent on administrative tasks. Their mission is to be the premier provider of self- service patient engagement.

Client challenge

Clearwave, an industry leader in a vast market, wanted to improve their brand awareness cost-effectively and reduce long sales cycle lengths. The team also saw the need to curate a personalized experience that spoke to buyers’ unique challenges in tandem with positioning their product and services as the solution buyers were looking for. Marketing saw the benefits in equipping the sales team with buyer purchase signals via intent data to align sales outbound efforts, and marketing’s go-to-market strategy. The team wanted to know what messages resonate with web visitors, and which ads were receiving positive engagement, so sales and marketing could fine tune and act on these insights together, in real time.

ABM solution

By leveraging intent data and personalization features in Foundry ABM, the team saw an opportunity to engage with likely buyers more effectively. Utilizing one of Foundry’s integrations, Clearwave was able to pull audiences from Salesforce to build a customized buyer’s journey for in-market decision makers. The Clearwave team leveraged intent for web personalization to create a highly personalized and engaging experience for buyers. To achieve stronger alignment with sales, Clearwave’s marketing team utilized Foundry dashboards to give their sales team a clearer picture of their accounts. Foundry dashboards provide the sales team with relevant intelligence on hot accounts, including a prospect dashboard for each territory displaying regional account activity, open opportunities, and providing sales activation alerts. Account-level insights in the Foundry dashboard inform BDRs and AEs of accounts showing purchase intent, accounts revisiting the website, and accounts with interest in competitors, keeping the sales team two steps ahead of the competition.

Results

Since implementing its ABM strategy, intuitive account data and Foundry dashboards to view account level activity, the Clearwave team has revisited their ICPs and created more accurate buyer profiles to target. Alongside a new sales process, Clearwave has noticed a 20% reduction in time to close by curating a personalized experience and fostering an aligned sales and marketing strategy.

Explore the results of this campaign

]]> 106971 How 365Talents launched global ABM and intent with Foundry /tools-for-marketers/how-365talents-launched-abm-and-intent-with-foundry/ Thu, 13 Jul 2023 15:17:45 +0000 /?post_type=resource&p=102409

Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions.

The client

Founded in 2015, 365Talents is building the next generation of AI-driven talent management solutions. 365Talents streamlines HR processes by mapping employee skills, identifying business needs and uncovering internal opportunities smarter and faster. Their platform helps companies organize talent internally and future proof their workforce.

Client challenge

As 365Talents began to expand globally and into the US, they needed a platform to help them prioritize opportunities in a niche market and see a direct impact on pipeline. While researching ABM platforms, they realized most vendors could only provide a handful of the capabilities they needed. The team wanted a single platform for all their ABM initiatives, instead of piecing together multiple tools. Foundry’s value proposition, learning resources, and the ability to provide contact level data stood out amongst other vendors as the best fit for 365Talents when they jump-started their ABM program.

Program strategy & solution

Marketing utilizes intent data insights and integrates their leads and MQLs from HubSpot into their campaigns. Then the team orchestrates campaigns by engaging target accounts with top of funnel content that addresses industry-specific pain points. The 365Talents  sales team then references intent data reporting to help them prioritize outreach.

Results

365Talents’ strong sales and marketing alignment in conjunction with Foundry reporting, led to five deals impacted through the use of intent data in 2022. As they expanded, the team’s alignment and intent data insights helped them scale campaigns across global regions. In 2022 the team saw an average time of 19 days between ad surge and deal creation and influenced €1.5M in pipeline thus far.

 

 

]]> 102409 $9.9 Million in influenced pipeline with SugarCRM’s winning ABM formula /tools-for-marketers/9-9-million-in-influenced-pipeline-with-sugarcrms-winning-abm-formula/ Wed, 12 Jul 2023 17:53:14 +0000 /?post_type=resource&p=102077 Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team. As Clare Dorrian, Chief Marketing Officer of SugarCRM, puts it, “The combination of SugarCRM, Bombora, and Foundry is the winning formula allowing us to find and engage with target audiences in a smart way.”

The client

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is theCRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work.

Client challenge

Sugar operates in a mature market, with stiff competition. In a recent survey of sales and marketing professionals, Sugar found that only 20% of sales and 2% of marketers say they are “perfectly aligned.” Alignment is a universal challenge for B2B companies, often because data is siloed between marketing and sales teams, making actionable insights difficult to identify.

Campaign objective

The Sugar team was seeking ways to standout within the CRM market and find the perfect addition to their tech stack that would support their ABM effort with sales orchestration features. Sugar needed to reduce pipeline blindspots, beat competitors to conversions, and drive revenue.

Key benefits: Emotional branding

Since implementing an ABM strategy, Sugar has generated $9.9M in influenced pipeline attribution from their ABM efforts, with an estimated $2.8M in the first quarter alone.

Explore the results of this campaign

 

]]> 102077 How OpenText generated millions of pipeline in 6 months /tools-for-marketers/opentext-case-study/ Tue, 23 May 2023 19:55:05 +0000 /?post_type=resource&p=100813 OpenText collaborated with CIO.com, Foundry’s trusted source of information for IT leaders, to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts. |

Digital Futures: Time to think at scale

Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B

A drastically changed world and historic rates of digital transformation have led us into what IDC calls The Great Restart. As a result, 73% of IT leaders say cloud security is their top priority; but where they land in their Restart Roadmap depends on where they were before the pandemic.

OpenText needed a solution that directly addressed the needs of various IT leaders no matter where they are in their Restart journey. This solution required content that speaks to all stages of the journey and provided real value. It also needed to be hosted in an environment where CIOs historically go to for IT expertise.

As a trusted source of information for IT leadership, Foundry’s CIO.com played host to the OpenText Digital Futures hub. Tapping into the power and legacy of the CIO brand to deliver a diversity of content and dynamic storytelling to an engaged audience of IT leaders.

 

Learn more about Foundry’s brand to demand solutions.

 

]]> 100813 IBM champions CIOs as the enablers of cloud innovation /tools-for-marketers/ibm-cloud-innovators-case-study/ Mon, 27 Feb 2023 20:47:54 +0000 /?post_type=resource&p=97067 To promote IBM’s cloud offering, Foundry developed a brand-to-demand strategy that guided prospects through the journey of cloud transformation, aiming to drive high-quality engagements and deliver 1.7 million display impressions.

Championing CIOs as the enablers of cloud innovation

To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.

]]> 97067 Dimension Data accelerates into digital storytelling with Foundry Ads /tools-for-marketers/foundry-ads-engagement/ Fri, 02 Dec 2022 16:59:17 +0000 /?post_type=resource&p=95303

Foundry curated a digital experience to reshape Dimension Data’s perception among CIOs & CXOs, transforming their brand image in the IT solutions landscape. The experience achieved 97.2K site visits and 9K+ engagements.

The client

Dimension Data is a leading IT global systems integrator and managed services provider.

Client challenge

Utilize quality editorial perspective to shift the perception of Dimension Data among CIOs and CXOs in the tech industry.

Campaign objective

The goal of this program was to emphasize human achievements and highlight industry greatness in the fields of education, healthcare, automotive and financial services.

Program strategy & solution

Foundry curated a one-of-a-kind “accelerate into digital” experience that included a custom website, articles written by our editorial experts, documentary style films, infographics, rich media units and an animated film. The “accelerate into digital” experience provided a quality digital environment that bridged the gap between Dimension Data and their target accounts and verticals . The content resonated with Foundry’s global audience of CIOs and CXOs and drove engagements that far exceeded initial campaign goals and provided valuable user intelligence for Dimension Data to use in nurture initiatives.

Key benefits: Emotional branding

Foundry created a space where our client could utilize the emotions behind each of Dimension Data’s stories of industry achievement to create a bond between the target audience and the brand. Through quality content and dynamic media storytelling, this campaign was able to emotionally connect with Foundry’s audience and help change Dimension Data’s brand perception in the IT solutions landscape.

 

 

]]> 95303 How Intel Evo built awareness and drove purchase among their target audience /tools-for-marketers/intel-evo-case-study/ Mon, 21 Nov 2022 21:01:41 +0000 /?post_type=resource&p=95318

Foundry developed an integrated program for Intel Evo, featuring a custom video sponsorship with high-impact integrated media and social placements. The program achieved 59K social media video views, enhancing brand awareness and driving purchase.

The client

Intel is a leading technology company, semiconductor chip manufacturer and is the developer of the x86 series of microprocessors, the processors found in most personal computers. The Intel Evo platform is a brand-new category of high-end laptops designed to keep up with today’s fast-paced lifestyle.

Campaign objectives

Build Intel Evo awareness and drive purchase among Intel’s target audience of Mobile Go-Getters and Switchers.

Program strategy & solution

To build buzz and position Intel Evo top-of-mind for Mobile Go-Getters and Switchers, Foundry developed an integrated program with a custom video sponsorship as the content centerpiece. The program also featured high-impact integrated media and social placements.

]]> 95318 Dynatrace achieved more than 3000% ROI in a pandemic year /tools-for-marketers/content-syndication-with-visionayr-for-dynatrace/ Sat, 19 Nov 2022 16:28:29 +0000 /?post_type=resource&p=95299 Dynatrace turned to Foundry to leverage our quality data and increase MQLs. Through an innovative digital approach, Dynatrace met internal growth demands and incurred more than 3,000% ROI in a pandemic year.

The client 

Dynatrace, a global leader in observability, AIOps, and
software intelligence, became a public entity in 2019.

Client challenge

When the world faced a global pandemic and unprecedented digital demands, Dynatrace needed a vendor with rich first-party data and an innovative approach to generating qualified, engaged leads. In early 2020, Dynatrace began looking for a vendor that could reach their audience in new ways with relevant, targeted content. They wanted users to be able to self-educate and self-nurture, which required a platform that was engaging and user-centric.

Program strategy & solution

Dynatrace was tasked with a considerable marketing objective—to grow MQLs by 30%—pre-pandemic. So when the pandemic hit, they needed fresh ways to engage with their audience and reach those goals.

]]> 95299 Red Hat builds momentum and trust with Foundry Ads collaboration /tools-for-marketers/foundry-ads-awareness-thought-leadership/ Wed, 05 Oct 2022 16:52:33 +0000 /?post_type=resource&p=95301

Red Hat collaborated with Foundry to position themselves as a trusted partner among ITDMs, leveraging Foundry’s Insider Pro platform. The campaign achieved 9,100 page views through various elements, enhancing Red Hat’s visibility and engagement.

The client

Red Hat is a leading provider of enterprise open-source solutions, using a community-powered approach to deliver high-performing Linux, cloud,Reg container, and Kubernetes technologies.

Campaign objectives

Build momentum for Red Hat and position them as a trusted partner among ITDMs by leveraging Foundry’s Insider Pro platform.

Program strategy & solution

Foundry developed a campaign that tapped into our exclusive Insider Pro platform to drive consideration for Red Hat. This award-winning subscription-based platform provides advice, tools, tips and research aimed at helping IT pros make tough decisions about tech products and solutions. To appeal to this global audience and reach ITDMs at scale, Foundry developed ‘The Code is Open’ Insider Pro sponsorship that provided readers with free access to Insider Pro’s premium content for a day. Banner ads, newsletters, roadblocks and welcome ads were used to spread the word to all Foundry readers.

Program info

Type of campaign: Awareness and thought leadership

Regions: US

Audience: IT managers+

KPIs: CTR, open rate

Length of campaign: 1 day

 

 

]]> 95301 How AccessData increased brand awareness with custom research /tools-for-marketers/accessdata-case-study/ Tue, 31 May 2022 20:47:36 +0000 /?post_type=resource&p=95312

AccessData collaborated with Foundry to reach CIOs and CISOs in the post-breach space, driving awareness of their solutions and generating new interests and leads. The partnership achieved over 20,000 page views using MarketPulse and Foundry editorial feeds.

The client

AccessData develops and delivers digital forensics and e-Discovery software solutions for corporations, law enforcement, government agencies and law firms worldwide.

The challenge

Reach CIOs and CISOs in the post-breach space. Drive awareness of AccessData solutions while generating new interest and leads.

Program strategy & solution

  • MarketPulse power pack
    • Custom research with 10-15 survey questions and 100 respondents
    • One, four-page white paper based on MarketPulse research results
    • Audio on-demand webcast based on MarketPulse research results and syndicated for lead generation
  • Visual snack pack
    • Standard infographic, infogram and mini motion graphic based on MarketPulse research results
  • 3-month BrandPost co-branded with CIO editorial brand
    • Program content is promoted natively across Foundry editorial feeds
“Working with Foundry, I was able to quickly and easily create new content to aid in our marketing efforts, driving increased brand awareness for AccessData among key C-level audience targets and generating new leads for my sales team.”

— Jessica Carter, Senior Director, North America Marketing, AccessData

 

 

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